Love at first Site

Some of the more entertaining news of the past week has been from Google. But before this I talk about Google, I want to talk about a certain U.S. waterbed distributor in the mid-1980s. They had one product and one product only, waterbeds. They made lots of money through the mid-1980s selling waterbeds, but come […]

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Alimama announced yesterday that they were doing away with the 8% commission, opening their advertising tracking tools free to users. However, contrary to a number of other commentators who suggest this is to grow market share, this is not about increasing market share at all, but growing the market overall. It is not a competitive […]

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Recently an inside source at Alibaba talked about the progress of Alibaba group’s recently-launched advertising exchange, Alimama. While still early stage, Alimama is averaging roughly 100,000 RMB in daily turnover, and with openly acknowledged 8% margins, are pulling in roughly 8000 RMB before operating costs.
Not an impressive amount, but considering that advertising exchanges in […]

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